We’re living in an exciting time. Artificial intelligence, once the stuff of sci-fi, is now readily available, offering incredible tools for businesses of all sizes. Think about it – AI can whip up marketing copy, summarize lengthy reports, and even generate eye-catching images. It’s like having a super-powered assistant at your fingertips! For your business, this could mean effortlessly creating content like emails and blog posts, summarizing important documents, translating languages, boosting productivity by automating tasks, optimizing your schedule, generating creative design ideas, improving your marketing and sales efforts, enhancing customer relationships, and even supporting education and learning just to name a few.

But here’s the thing…just like any good assistant, AI needs clear instructions to deliver what you’re looking for. That’s where prompts come in.

Simply put, a prompt is the input you give to an AI system to get a desired response. Think of it as starting a conversation. If you ask a vague question, you’ll likely get a vague answer. But if you’re specific and clear, you’re much more likely to get the helpful output you need

A prompt is the input you give to an AI system to get a desired response.

Example: “Write a short thank you note to a customer for their recent order.”

Your Input, Your Output: The Golden Rule of AI Prompts

We all have access to these amazing AI tools, but the magic truly happens with the prompts we use. Think of it this way: you can have the fanciest coffee machine, but if you don’t put in good coffee beans and the right amount of water, you won’t get a great cup. The same goes for AI. Your outputs are only as good as your inputs.

 

Let’s Get Specific: The “ICED” Model for Killer Prompts

To help you craft effective prompts, consider the “ICED” model:

  • I – Instruction/Intent: Be crystal clear about what you want the AI to do. Use action verbs like “write,” “summarize,” or “create.” Specify the format (e.g., “write a short email,” “summarize in bullet points”) and even the role you want the AI to take (“act as a friendly customer service representative”).
  • C – Context: Provide the AI with the necessary background information. Who is your audience? What’s the main topic? Are there any specific constraints or things the AI should know? The more context you give, the better the AI can understand your needs.
  • E – Examples (Optional but Powerful): Showing the AI what you’re looking for can be incredibly helpful, especially for creative tasks or when you have a specific style in mind. It’s like saying, “Write something like this.”
  • D – Details/Constraints: Specify any limitations or requirements. This could include the length of the output (e.g., “under 150 words”), the tone (e.g., “professional but friendly”), the style (e.g., “in a conversational style”), the format (e.g., “in a table”), and even specific keywords you want included or excluded.

 

Let’s Discuss One Last Key Element to the Perfect AI Prompt: Iterations

Iterations refer to the repeated process of refining and adjusting your prompts based on the AI’s generated outputs. It’s a conversational approach where you start with an initial prompt, evaluate the AI’s response, and then provide follow-up prompts to steer the AI towards the desired outcome. Each new prompt in the sequence is an iteration, building upon previous outputs to clarify instructions, add detail, change the tone, or explore different creative directions until the generated content meets your needs.

 


 

Putting It All Together

Think of crafting AI prompts as learning a new language. The more you practice and understand the nuances, the better you’ll become at getting the results you need. By being clear, providing context, using examples when helpful, and specifying your desired details, you can unlock the true potential of generative AI and give your business a powerful boost.

So, go ahead, start experimenting with your prompts. You might be surprised at the amazing things your AI assistant can do! For an example of a great AI chat using proper prompts, see the chat below.

Let’s Look at an Example of a Successful Prompt and Chat:

User (Prompt): Write a thank you note to a customer for their recent order.

AI:

Subject: Thank You for Your Recent Order!
Dear [Customer Name],
Thank you for your recent purchase from [Your Business Name]! We appreciate your business and hope you enjoy your [product/items].
If you have any questions or need assistance, please don’t hesitate to contact us.
Sincerely,
The Team at [Your Business Name]

User (Iteration): Can you make it a little more enthusiastic?

AI:
Subject: Woohoo! Thanks for Your Order!
Hi [Customer Name],
Just wanted to send a big THANK YOU for your recent order! We’re so thrilled you chose [Your Business Name]. We hope you absolutely love your [product/items]!
Let us know if there’s anything else we can do for you.
Best,
The Super Excited Team at [Your Business Name]

User (example): That’s great! Now, can you add a specific mention of their purchase if I tell you what it was? Let’s say they ordered a “Deluxe Coffee Maker.”

AI:
Subject: Woohoo! Thanks for Your Deluxe Coffee Maker Order!
Hi [Customer Name],
Just wanted to send a big THANK YOU for your recent order of the Deluxe Coffee Maker! We’re so thrilled you chose [Your Business Name]. We hope you absolutely love brewing up some deliciousness!
Let us know if there’s anything else we can do for you.
Best,
The Super Excited Team at [Your Busine ss Name]